Project Overview
Art of Wine is a wine brand that works in collaboration with high profile art galleries and institutes to pair great wine with great art. After reviewing their brand positioning they decided their was a need to align their own branding with something closer to that of the galleries and institutes they collaborate with. The initial brief was to come up with a new brand identity that was "modern, stylish, clean, uncomplicated and readable" and gave "equal weighting to ART and to WINE". "If the bottle looks like it has come from an art gallery gift shop we are probably on the right track."
