A selection of branding projects I have completed over the years. To create a unique identity for a brand the first step is to get a thorough understanding of the brand and the market it is competing in. Who are the competitors? How will the brand differentiate itself from them? Who are the people the brand is trying to reach? How should those people perceive the brand? Its only by investing time in asking these strategic questions that we can begin to form a clear direction and positioning for the brand. With this as the foundation we can then begin to generate ideas that best fit the brands positioning strategy. Hopefully, after much refinement, resulting in a identity that is both original and memorable.