Project Overview
Beefsteak Club is one of the UK's fastest growing wine brands. They offer a range of wines that are perfectly matched for Beef based dishes from flash-fried steak to flame grilled burgers. I was initially approached to help refresh the brand and come up with a new visual language that could be applied across all of their advertising efforts. Having seen strong segment growth from younger wine consumers they wanted to redouble their efforts in creating campaigns that resonated with this audience.
