Project Overview
Vantage Cloud is a specialised CRM software designed specifically for the telecoms industry. I had the brief of developing a brand identity that authentically reflects the company's core values: visibility, flexibility, control, and automation. To incorporate these principles of the brand, I created a distinctive custom monogram by merging the letters "V" and "A" of vantage. This symbol also includes a raised peak element, symbolising a vantage point and serving as a visual metaphor for the softwares ability to bring operational visibility and strategic advantage to its users.
I further expanded upon this concept in an advertising campaign to launch the software positioning the brand monogram as the pinnacle of a mountain vista. Placing the brand as the summit emphasised its core value of visibility while leaving a confident and inspiring impression to prospective users.
